Asinine Advertising

Asinine Advertising, How stupid and unethical advertising costs you money! by Herchell Gorden Lewis.

I have been lucky to attend an event where Hershell gave a live presentation. The man has style. A style rare to come by. He is extremely entertaining and a great word smith. This book is just as good as his presentation.

The title says it is about advertising. But it is for everyone who buys things. It gives astute insight into the American consumer society. But I don’t think it is limited to a portrait of life in America.

Read this book if you want to spend a couple of hours smiling, chuckling and laughing. It is a very relaxing book to read after a long day working brainlessly changing WordPress themes.

Non-native English speakers beware, you might miss most of the fun. There is a lot of play on words and it is North American specific English, and probably even generation specific language. Also, keep in mind that Herschell speaks in a style you do not really find today.

This is part of the reason why he is so refreshing. The other part is because he speaks his mind bypassing the politically correct communication style more common today.

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