The Ultimate Desktop Copy Coach

by cindy on September 11, 2008

 

Uniquely Cindy Product Reviews

All of the book and product reviews here are totally unsolicited… spontaneous… and without affiliate links. These are books and products I share with close friends and highly recommend.

First of all, this is a complete copywriting course. I have to say, I have not finished all of this course. In fact I have only listened to the audios and read the first chapter.

For those of you who are not familiar with Clayton Makepeace, he is said to be the highest paid working copywriter. He has a few decades experience under his belt.

Now I would normally look at anything Clayton sells. But I literally jump on anything written by Tony Flores. Tony has been working with Clayton for a few years now.

This mix, Clayton and Tony, is to our great advantage.

Tony knows what we need in copywriting today. He knows how to communicate all of Clayton’s expertise and put it in a way we can follow easily.

So of course I ordered this course as soon as it came out. And I was surprised with five things.

  1. It is physically a big package
  2. Clayton is giving away even more information than in his previous programs - lots of stuff here I haven’t yet heard from Clayton
  3. This course is aimed for business owners, marketers and copywriters - it gives you comprehensive copywriting training geared towards real world business objectives
  4. The first chapter opens with web copywriting, not just on direct mail
  5. This is a real self-study course, there are homework assignments to get you to right your first piece of copy using the Clayton Makepeace method

You have guessed it, I really love this course, before reading it all. By the way, there are two huge manuals, 27 lessons, videos, audios and a huge swipe file.

What I like is this mixture of their minds. I can hear both Clayton and Tony in the first lesson. They are

 both copywriting geniuses.

Tony writes the Clayton Makepeace Easywriters’ newsletter. This is where I first encountered his genius. Sorry, I can’t hide it. I am a huge Tony Flores fan. If you would like to see why, pick up his free ebooks on his blog.

For my non-native English speaking readers, the Ultimate Desktop Copy Coach course is not very difficult to follow.

 

The course is well explained and easy to follow. Of course it is. It is written by a great copywriter. If you have good English writing skills and want to pick up the science behind copywriting to use these skills in your own language, this is a great course.

As a non-native English speaker it might even be your best option to learn copywriting today. You will get much more out of this course than any one book you can buy in the bookstore.

Here are a few more Uniquely Cindy Product Reviews:
- Website Optimization by Andrew B. King
- Website Optimization by Andrew B. King
- Success Chef’s Marketing E.S.P.
- Web Video University And International Marketing
- Ed Rivis’ Stats Faceslap
- The Management Tools I Use For Content Created To Be Re-Packaged 

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The Ultimate Desktop Copy Coach